Lillan Gorillan: The Gender Free Generation


Lillan Gorillan is inspired by the Swedish concept of busig. Pronounced 'buu-sic', to be busig is to be mischievous and a little bit rascally. Naughty, but cute too. Their philosophy is that kids shouldn’t be quiet and good. They should be busig.

At Lillan Gorillan they don’t like rules or doing what they’re told. They blow raspberries at gender stereotypes, and stick their tongues out at convention. They believe the only boxes kids should be put in are the make-believe cardboard spaceship kind. So their clothes are unisex and designed to withstand epic adventures. They don’t like following the crowd, they design all our own original prints.

They’d rather be playing than shopping, so all of their clothes are designed to be handed down to little brothers and sisters, and passed on to friends. They use clever little ankle cuff designs on the jersey pants and folded up jeans with stretch waists to make sure clothes fit for longer. That doesn’t just mean less shopping, it means lower environmental costs too. They may hate rules, but Lillan Gorillan loves our planet. They want to protect it for future generations, so the majority of the clothes are made from GOTS certified organic cotton.

Shop the collection HERE.

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