Store Spotlight: Niddle Noodle

Niddle Noddle is an online children’s boutique offering unique and exclusive fashion, accessories, books, toys and home ware for children (and their parents!). They aim to bring you new labels, many of which are exclusive to them. The majority of their clothes and accessories are sourced from smaller labels that haven’t yet reached the broader market. They carefully select items they think are special and timeless, pieces which can grow with your child and are of such quality that when they are finally out grown, can be passed down for another child to love.

We've rounded up some of our favorite items from this beautifully curated shop. Take a peek! Also, use "mininiddlenoodle" for 20% off storewide!