Oobi is an Australian children’s fashion, homewares and lifestyle label for girls aged “brand new” to twelve. It’s a beautiful and thoughtful range of garments, designed with fun, colors and movement in mind! They pride themselves on their signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.

Their aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. That’s why they love to use the #letthembelittle - because when they see girls in their Oobi, they know that they can be themselves, and love how they look and feel in their garments. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.

Some of our favorite pieces from this adorable little collection are the lilac painted floral baby smock, the floral tutu and these darling kitten ears.

Shop Oobi's new mobile optimised website, and receive free shipping on all orders over $100 – plus a free gift! (AU- wide only!) You can also get 10% off your first order by signing up to our newsletter. And their new Apples Membership Rewards Program rewards you for doing what you love – by earning points for every dollar you spend on their website, and even for opening your account! Membership Reward Points are redeemable for $30 and $50 gift vouchers.

All photos courtesy of Sayoko Lynn