CouCou: Bringing wonder, imagination and beauty to children by shopping the world for you.


CouCou (pronounced “koo-koo”) is the French word used for the globally popular children’s game of Peek-a-boo. It originally comes from the cuckoo clock as it mimics the way the bird comes out from behind the doors and then hides again. CouCou's aim is to keep childhood wonder and imagination alive, in children as well as adults.

The store has two locations in Boston, Massachussets- the flagship store in the South End neighborhood and the recently added Wellesley location, a suburb of Boston. CouCou offers a wide selection of uniquely curated products for ages 0 – 10, including clothes, toys, crafts, homewares and gifts, imported from around the globe.

Some of our favorites are this knit sweater, this sweet dress, and these adorable, counting carrots!

Shop their gorgeous site here.