Ira Loves Mae | @MegOsburnPhoto

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Designed in Utah, Ira Loves Mae (formerly Red Rover Kids) has a heart for encouraging and inspiring families to live minimally.

Before the founders (Brittney, Carli and Haley) discovered the beauty of smaller wardrobes, they found themselves overwhelmed with all. the. clothes. They felt like we were constantly washing, constantly buying, constantly throwing out clothes that couldn't stand up to even one season of childhood. There had to be a better way. 

They took all of kids clothes out of their closets and only kept the pieces that they loved. They soon found that although their kids had loads and loads of clothing, they really only wore a handful of favorites. Simple styles in beautiful fabrics always made the cut. 

As they started on their journey of living with less, they realized there weren't many options that were well made AND affordable. This is where the idea for Ira Loves Mae came. 

Ira Loves Mae provides quality pieces in beautiful design and fabrics for an affordable price. It is their  hope that their pieces make minimal living a possibility for you and your family. 

Shop the collection here and use code MINI15 for 15% off. 

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All photos courtesy of Meg Osborn Photography

Bows | @allthelittlebows

Shoes | @starryknightdesign