Shop Spotlight: Bohemian Mama
We are so thrilled to have our style contributor, Veronica, and her sweet baby girl with us today to introduce our readers to a California-inspired boutique called Bohemian Mama.
BohemianMama.com, which launched in November 2015, combines responsibly sourced yet luxurious women and children’s fashion, maternity fashion, home décor and organic apothecary. Gina Ozhuthual, an Orange County mom has created a new online boutique that captures California’s bohemian vibe and shift towards a more natural, thoughtful lifestyle.
Gina Ozhuthual of Huntington Beach was inspired to create the Bohemian Mama brand after the birth of her daughter. An ardent shopper and self-proclaimed ‘BoMa’, Gina battled to find beautiful clothes that felt luxurious and looked effortlessly stylish - rather than a forced trendy cut - yet were also made responsibly and priced accessibly.
‘California has always had a bohemian vibe. But there is a global desire to live a more genuine, thoughtful, natural life,” explains Gina Ozhuthual, CEO and founder of Bohemian Mama LLC. “Becoming a mother made me far more mindful of how and where products are sourced. It also made me question the fashion trends many women feel obliged to conform to instead of trusting their natural, intuitive sense of individuality.’
‘I wanted to create an online boutique that shifts away from the generic offerings that some of the more mainstream brands have, with better standards, exceptional attention to detail and the kind of customer service I would demand for myself. I am also in the process of creating my own clothing range which reflects the Bohemian Mama brand,’ she continues.
Bohemian Mama offers classic fashion pieces with a “Boho-Luxe” twist and natural silhouettes for women and children. Organic bath and body products and quirky home décor round out the range. All products are beautifully packaged and are sealed with the trademark BoMa feather.
Currently all items are only available online at www.bohemianmama.com, however, the company holds pop up boutique events at various locations. Customers who sign up to the VIP BoMa club will be alerted of these and other special offers. Visit www.bohemianmama.com for more details.
Use code MINISTYLE at checkout for 15% off your order with Bohemian Mama.
All photos courtesy of Veronica Grimm