Organic Zoo | Inspired by the freedom of childhood + the simple joy of living with less

Founder of Organic Zoo, Paulina, wanted to share her passion for a simpler, more sustainable way of living, by creating minimal, comfortable, and high-quality children's clothes that are beautiful to wear and practical for play. From her home in Brighton, England, the first Organic Zoo collection was launched over 10 years ago. A decade on and some of those designs are still bestsellers. As Organic Zoo has grown up, so to have the babies they’ve been lucky to dress. It gives Paulina such joy to see her clothes being loved, worn, and passed on to other little ones, to siblings and friends.

This season the brand took a big leap into their sustainability promise and for the first time are introducing raw cotton. Nature’s original undyed cotton is the creme de la creme of Organic fabric. Described as nature’s unfinished beauty means that the color comes entirely from the virgin fibres of its raw material, it also means a unique look for your sidekick as the color of the fabric may vary from batch to batch.

Mix and match Organic Zoo’s collection of tops & sweatshirts in this season's trending tones alongside their signature joggers & sweatpants to create comfortable and playful outfits for your little one.

Shop Organic Zoo’s new collection HERE.